Portfolio banner for Kris Scott, Social Media Manager. Features a collage of photos including professional headshots, social media content examples, and lifestyle imagery, demonstrating a range of skills and brand personality.
Kris Scott

Professional Portfolio

Kris Scott Woodland Plantation Social Media Manager Louisiana

Web / Social Media Manager
Woodland c. 1834

The 1st and only Web Manager and Social Media Manager for Woodland Plantation.

Woodland’s Social Media Presence

I launched and managed Woodland Plantation’s social media presence:

  • Established and grew brand presence across Facebook, Twitter, Instagram, and YouTube
  • Created and curated high-quality photos, videos, and other content
  • Built a strong online community
  • Optimized reach and engagement through data analysis and targeted campaigns
  • Developed digital marketing strategies that boosted brand awareness and organic follower growth.
  • Managed chatbots: Automated customer service and engagement

Woodland’s Web Presence

  • Website Optimization: Enhanced responsiveness, speed, and SEO to improve user experience and search engine visibility.
  • Web Administration: Managed daily administration and maintenance, ensuring stability and responsiveness.
  • Web Content Creation / Curation: Oversaw content creation for various platforms
  • Web Project Management: Led website-related projects, spearheading planning, execution, and troubleshooting stages. 

Woodland’s Social Media Pages

Google Facebook Instagram YouTube LinkedIn X (Formerly Twitter) Pinterest Trip Advisor Yelp Buddy the Mascot’s Instagram
Woodland's Cajun Angler Reeling in Good Times Al by woodland1834
Chat with Woodland‘s ’Cajun Angler’

The real Foster Creppel

Foster Creppel Woodland Plantation Louisiana
  • Jason Statham
  • Rosie Huntington Whiteley
  • Snoop Dogg
  • Jimmy Houston
  • Roland Martin

Accomplishments

Website Traffic via Google Analytics

Woodland Plantation Google Analytics

  • Established Woodland Plantation’s Presence on Google:

    • Established brand visibility
    • Increased website traffic 
    • Installed SSL certificate on the web server
    • Optimized the website
    • Enhanced responsiveness, speed & SEO
    • Added business location to Google Maps

Calls made to Woodland through Google searches

Woodland Plantation Google Analytics

  • Implemented Email Marketing

    • Successfully launched email marketing campaigns that drove opens, clicks, and conversions
    • Grew email list with organic subscribers
    • Wrote engaging email content 
    • Monitored key metrics and analyzed email performance to optimize email campaigns and improve results
    • Targeted specific audience segments with tailored messaging for increased relevance and engagement

Email Marketing Campaign Bounce Rate

Woodland Plantation Kris Scott

Woodland’s Automated Workflow

Conditional Logic Woodland Plantation systems
Conditional Logic Woodland Plantation systems
Conditional Logic Woodland Plantation systems
Automated system Woodland Plantation systems

  • Automated Workflow Systems

    • Automated reservation workflow: Embedded a reservation form on Woodland’s website. Developed and implemented a system to streamline booking requests, approvals, payments, and confirmations.
    • Built a cost-effective solution: Implemented automation without incurring subscription fees for 3rd party booking platforms and integrated online payment for guest deposits. 
    • Streamlined operations: Integrated forms with the shared group email “reservation request team” to reduce manual effort and improve reservation management efficiency, leading to a smoother experience for guests.
    • Customized Conditional Logic: Created conditional logic to calculate deposits and costs based on house, room, number of people, meal plans, and fishing trips. 
    • Customized Approval Flows: Added an approval flow for reservation adjustments. Created separate approval flows for fishing trips and guide notifications. Routed requests to appropriate approval parties (Front Desk, Fishing Guides, Final Approval).
    • Automated notifications: Set up automated email and text message notifications with code verification for booking updates and confirmations.
    • Enhanced calendar management: Configured automated booking to a shared Google Calendar with color-coded categories for each house and subcategories for individual rooms, improving organization and preventing double bookings.

  • Integrated multiple platforms to automate various stages of the booking process.

    • Built on:
      • JotForms
      • Google Forms
    • Automated through:
      • Shortcuts
      • IFTTT
      • Zapier
      • HARPA.AI
      • Make
    • Configured with:
      • Gmail, Google Calendars, Google Sheets
      • Microsoft Outlook, Microsoft Calendar
      • Text message notifications, Mailchimp, Slack, HubSpot, Trello
Automated system Woodland Plantation Louisiana systems

  • Launched a Successful Semi-annual Social Media Photo Contest

    • Successfully launched and oversaw the contest for over six years
    • Boosted social media engagement and website traffic
    • Generated valuable user-generated content
    • Cultivated a sense of community and engagement among visitors
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Woodland Plantation Louisiana
Woodland Plantation Louisiana
Woodland Plantation Louisiana
Woodland Plantation Louisiana
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Woodland Plantation Louisiana
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little boy at Woodland Plantation Louisiana
fishing Woodland plantation louisiana
Woodland Plantation Louisiana New Orleans
woodland plantation fishing
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Woodland Plantation Louisiana Engagement
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Overseer's House at Woodland in Louisiana at night
Storm on the water at Woodland Plantation in Louisiana

Successfully Ran Fundraising Campaigns

  • Raised Funds Advocating for Associated Delta Restoration Efforts

    • Utilized online platforms to advocate for Woodland’s association with Delta restoration efforts
    • Raised hundreds of dollars in donations
    • Leveraged social media platforms to:
      • Raise awareness about Delta restoration
      • Connect with relevant organizations and influencers to amplify the message and expand reach.

Fundraising Goals Reached

Children’s Hospital New Orleans-- (Goal#1- (100% Raised)
Children’s Hospital New Orleans-- (Goal#2- 120% Raised)
Coalition to Restore Coastal Louisiana-- (Goal#1- 55% Raised)
Coalition to Restore Coastal Louisiana-- (Goal#2- 85% Raised)
  • woodland plantation louisiana
  • The Big House Woodland Plantation
  • Woodland plantation history
  • Woodland plantation history
  • Woodland Plantation Louisiana

The Houses

The Big House

Spirits Hall

The Overseers House

The Old Cabin

The Little House

The Magnolia Store

  • Weddings, Events, Photography & Activities

    at Woodland

  • Fishing at Woodland

  • Dining at Woodland

Endorsements and Sponsored Ads

Testimonial from Woodland’s Owner

“Ms. Scott played a crucial role in establishing and improving our online presence, greatly enhancing our brand’s reputation. She led the creation and management of our social media accounts on Facebook, Twitter, Instagram, and YouTube. Additionally, she curated engaging content, implemented email marketing, and utilized data-driven strategies to optimize our reach.

One of her most significant achievements was successfully launching our semi-annual photo contest. This initiative boosted our social media engagement and website traffic, provided valuable user-generated content, and cultivated a sense of community among our visitors.

Her technical expertise includes web management, website troubleshooting, search engine optimization, and web administration. She developed innovative solutions such as automated systems, a reservation management system, calendaring features, and automated notifications with text code verification. These enhancements have streamlined our operations, making interaction with our services easier for our guests.

Her dedication, creativity, and technical expertise have been instrumental in transforming Woodland Plantation’s digital landscape. She consistently exceeded expectations, going above and beyond her job description to achieve remarkable results.”

Read Foster’s complete letter of Recommendation here!